WhatsApp template messages are pre-approved, structured messages that businesses can use to initiate conversations with customers outside the 24-hour Customer Care Window. With SMSGatewayCenter, you can easily create, manage, and send these messages to engage your audience effectively. Here’s everything you need to know:
Understanding WhatsApp Template Messages #
Template messages, also known as Highly Structured Messages (HSMs), are predefined formats that businesses must use when sending proactive messages (e.g., notifications, updates, or marketing messages) to customers who haven’t messaged you in the last 24 hours. These messages require WhatsApp approval to ensure they meet the platform’s guidelines, preventing spam and ensuring relevance for users.
Why Use Template Messages? #
- Proactive Outreach: Reach customers even if they haven’t contacted you recently, perfect for sending reminders or promotional offers.
- Compliance: Ensures your messages align with WhatsApp’s policies, reducing the risk of bans.
- Personalization: Include dynamic variables (e.g., customer name, order number) to make messages more engaging.
- Versatility: Use for transactional updates (e.g., order confirmations) or marketing campaigns (e.g., flash sale alerts).
Types of Template Messages #
SMSGatewayCenter supports various template message categories:
- Transactional: For updates like order confirmations, shipping alerts, or payment reminders.
- Marketing: For promotions, discounts, or product launches.
- Authentication: For sending OTPs or verification codes (e.g., “Your OTP is {{1}}. It expires in 10 minutes.”).
- Utility: For account updates, appointment reminders, or low balance alerts.
How to Create and Use Template Messages on SMSGatewayCenter #
Access the Template Messages Section #
- Log in to your SMSGatewayCenter account at https://www.smsgatewaycenter.com/.
- Navigate to the WhatsApp Business API section, then go to the Template Messages tab.
Create a Template #
- Click Add New Template.
- Select the message category (e.g., Transactional, Marketing).
- Enter the template details:
- Name: A unique identifier for your template (e.g., “order_confirmation”).
- Language: Choose the language for your audience (e.g., English, Hindi).
- Body: Write the message content, using placeholders for dynamic variables (e.g., “Hi {{1}}, your order #{{2}} has shipped!”).
- Optional Elements: Add headers, footers, or buttons (e.g., quick reply or call-to-action buttons).
- Submit the template for WhatsApp approval via SMSGatewayCenter.
Wait for Approval #
- WhatsApp typically reviews templates within 24-48 hours. You’ll be notified in your SMSGatewayCenter dashboard once approved.
- If rejected, check WhatsApp’s feedback (e.g., spam risk, formatting issues) and resubmit after making changes.
Send the Template Message #
- Once approved, go to the Compose section in your dashboard.
- Select the approved template from the list.
- Add the dynamic values for placeholders (e.g., customer name, order number).
- Choose your recipients (e.g., upload a contact list or use retargeting options).
- Send the message and track its performance using SMSGatewayCenter’s analytics.
Best Practices for Template Messages #
- Keep It Relevant: Ensure the message provides value to the recipient (e.g., a timely update or offer).
- Use Clear Language: Avoid jargon and ensure the message is easy to understand.
- Obtain Opt-In: Always get customer consent before sending template messages to comply with WhatsApp’s policies.
- Test Before Sending: Send a test message to a small group to ensure placeholders and formatting work as expected.
Template messages are a powerful way to engage your audience while maintaining compliance with WhatsApp’s guidelines. For further assistance with creating or managing template messages, contact our support team at contact @ smsgatewaycenter . com or call +912228657726.