Let’s face it, we live in a digital world. People are constantly connected, whether on their phones or computers. This means that businesses will have to find new ways of reaching their audience quickly and efficiently.
Websites and blogs aren’t the only place you can reach your customers. The world of text messaging has opened up an entirely new platform for companies to get their message across while keeping things simple and concise. Keeping it brief is essential, as most people will read your message in seconds before deciding whether they want to take action on it or delete it without reading past the first few words.
If you’re thinking about adding SMS messages to your marketing strategy, but aren’t sure how to go about it, keep reading for some helpful tips to get you started.
Establishing Trust with your Customers
If you want to start building a relationship with your customers that will last years, not days, you need to build trust. Trust will help you to convert more customers, earn more referrals and build long-lasting relationships with your customers. Good communication is essential when it comes to building trust. If your customers don’t feel like they can trust you, they aren’t going to want to do business with you. You want to be clear and upfront about what you’re offering and what it can do for them, so they don’t feel like you’re hiding anything. If they have questions, be sure to respond quickly and thoroughly.
Send Out Welcome Messages
Customers are more likely to use your product or service if they are welcomed into your business with open arms. An SMS welcome message is a great way to give your customers a warm and friendly welcome from the very start. Some businesses even send out a welcome SMS message when a customer signs up for their service for the first time. These messages are a great way to show customers that you truly care about their experience and have put a lot of thought into it.
Send Out-of-the-Blue Updates
While you should always be welcoming new customers and thanking your returning ones, don’t be afraid to send out out-of-the-blue updates to customers who haven’t contacted or signed up with you before. These messages are a great way to spark interest in your product or service without being too pushy or sales-y. You can send out updates on industry news, share articles or insights you’ve come across relating to your field, or even send out fun facts and trivia. The possibilities are endless.
Don’t Be Afraid to Be Creative
If you’re struggling to come up with things to talk about, don’t be afraid to get creative. You can partner with another company to host a raffle or giveaway, host a live trivia night with a cash prize, or even organize a social media challenge where people can complete tasks to win prizes. You can also use these messages to organize and promote events and concerts in your area.
Be Very Clear with your Calls to Action
Every SMS marketing message you send out should end with a clear call to action that urges your customers to take action with the product or service you’re offering. If you’re hosting a raffle, specify when the prizes will be awarded and where the winners can pick up their prizes from. If you’re hosting a trivia night, tell your customers where and when they can come to participate in the event.
Don’t Forget about Quality and Timing
Just like with every other form of marketing, quality is essential when it comes to your SMS messages. Make sure you’re sending out high-quality messages that are easy to read and understand without any typos or errors. Timing is also crucial. If you know you have a busy schedule, try to schedule SMS messages for when your customer base is least likely to be busy and able to respond to them. If you work an office job and know that your customer base will be busy during the day, try sending messages out at night or on the weekends, when they are likely to have more time to respond.
SMS marketing is a great way for companies to keep in touch with their customers and clients. However, it can only be successful if it is done in the right way. To do this, businesses must first understand the needs of their customers. They should also keep their messages short, as most customers don’t have the time or patience to read long messages. In addition, they must also ensure that they are relevant to their customers. With these tips in mind, businesses will be able to grow their customer base through SMS marketing.