The Smart Link Analytics page offers a comprehensive overview of your Smart Link’s performance through key metrics and visual charts. Here’s how to access and interpret this data:
Accessing the Analytics Page #
- Log in to your SMSGatewayCenter dashboard.
- Navigate to the Smart Links section and select the Smart Link you want to analyze.
- Open the Smart Link Analytics page for that link.
Understanding the Analytics Data #
The page provides the following metrics and visualizations:
- Key Metrics:
- Title: Displays the Smart Link’s title for easy identification.
- Total Opens: Shows the total number of times the Smart Link has been opened.
- Unique Opens: Indicates the number of unique individuals who opened the link.
- Click-Through Rate (CTR): Represents the percentage of people who clicked the link out of the total opens, shown as a percentage.
- Charts and Visualizations: All charts are displayed as bar charts for clarity:
- Browser Chart: Shows the distribution of browsers used to open the link (e.g., Chrome, Safari).
- Operating System (OS) Chart: Displays the distribution of operating systems (e.g., Android, iOS).
- Device Chart: Represents the types of devices used (e.g., mobile, desktop).
- Mobile-Based Location Chart: Illustrates the geographic distribution of users based on mobile usage.
- Mobile-Based Operator Chart: Shows the distribution of mobile operators (e.g., Airtel, Vodafone).
Navigation and Notes #
- Use the Back Button on the page to return to the previous screen.
- If a chart shows “No data,” it means there’s no recorded data for that metric yet—try checking again after more users interact with your Smart Link.
This analytics data helps you understand your audience’s behavior and optimize your campaigns. For further assistance, contact our support team at contact @ smsgatewaycenter . com or call +912228657726.