Do you have ever wondered what exactly the SMS marketing done, with the help of click-through rate implies for companies? Do you have ever thought what indicates SMS Click-through rate preferred by leading brands with suitable hyperlinks in their text messages or SMS?
If your answer is no or you do not have any idea or knowledge about this latest concept of the marketing sector, you should definitely follow this article. Here, you will be able to get a good explanation of the term as SMS click-through rate. Further you would know its importance in the marketing sector and for leading brands prevailing in the market.
Overview of the Term “SMS Click-through Rate”
SMS Click-through rate implies the actual percentage of overall customers, when you click over the hyperlink present within a text message. For instance, if 10 customers in all receive the SMS message of your brand or company and two of them put clicks over the hyperlink you have provided in your texts, you would be able to achieve about 20 percent of the click-through rate via SMS marketing activity.
Wide Usage of SMS Justify the Activity
Majority of modern individuals and industry personnel use varieties of Smartphone devices and prefer to interact with others with the help of text messages and SMS on regular basis. In fact, majority of people use handsets frequently for performing various commercial activities. Hence, it would obviously make sense for retailers to indulge into the activity of messaging to launch ad campaigns and fulfill advertisement purposes.
SMS Click-through Rate: Outcome Expected
Now, the main question that strikes in the mind of every marketing and advertisement professional is that what exactly the outcome obtained from the average SMS Click-through rate. In order to resolve the query, some of the qualified marketers and experienced ad personnel working at FunMobility evaluated the click-through rates via SMS of various clients on an average.
The evaluation and the report highlighted that the companies have obtained on an average 36 percent of the click-through rate in case of text message marketing activities. This implies that for each 100 customers receiving SMS with hyperlink placed over it, approximately 36 of them will click over the same hyperlink.
Indeed the aforementioned result is a good one, particularly as compared to other types of marketing, like for instance the email marketing, which merely has obtained the click-through rate equal to 3.2 percent. By combining the average 35 percent of the total SMS Click-through rate with the approximate 99 percent of the text open rate, you can easily find good reasons, for which large numbers of leading brands have started insertion of links into their text marketing campaigns.
Tracking of One’s Own Rates
How exactly an SMS marketer is able to track his or her own SMS click-through rate is another major question that comes in the mind of marketers. The answer to this question is very much simple. The reason for this is that individual marketers will remain available with the link shortening yet tracking feature offered by the SMSGatewayCenter (goo.gl) link.
Therefore, by getting right type of click-through hyperlink and positive results, you as a marketer will expect to receive large numbers of prospects on daily basis.
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