WhatsApp Business API vs WhatsApp Business App: What’s the Difference?

It’s important to note that the WhatsApp Business API is different from the WhatsApp Business App. While the WhatsApp Business App is designed for small businesses to communicate with customers using the standard WhatsApp application, the WhatsApp Business API is designed for larger businesses to integrate WhatsApp messaging with their existing communication systems.

Here are some of the key differences between the two:

1. User interface: The WhatsApp Business App has a user interface designed for small business owners to manage messaging on their mobile devices. The WhatsApp Business API is designed for businesses to integrate WhatsApp messaging with their existing communication systems.
2. Features: The WhatsApp Business App includes features such as quick replies and messaging labels, while the WhatsApp Business API includes more advanced features such as message templates and analytics.
3. Eligibility: The WhatsApp Business App is available to small businesses and individuals, while the WhatsApp Business API is available to larger businesses that meet WhatsApp’s eligibility requirements.
4. Integration: The WhatsApp Business App is a standalone application, while the WhatsApp Business API can be integrated with other business tools such as CRM systems and customer support software.

Overall, businesses should carefully consider their communication needs and size before deciding between the WhatsApp Business App and the WhatsApp Business API.

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