Understanding WhatsApp Business API for Fintech Companies

WhatsApp Business API enables fintech firms to communicate with customers securely and interactively on WhatsApp, the most popular messaging app in India. It supports notifications, customer support, and two-way conversations.

• Register your business and templates with WhatsApp to comply with policies.
• Use it for sending payment confirmations, loan status updates, and customer queries.
• Integrate with your CRM for personalized messaging.